Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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The use of electronic information is affecting the supply chain on the back end as well, Dawson says.
“Getting information electronically is just the standard way of doing business today, and that leads to a whole lot of efficiency in the supply chain,” she says. She cites as examples instant updates for inventory, having codes stamped on boxes rather than having to scan every book individually, and the use of radio frequency identification technology, which she describes as “E-ZPass for your books.”
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James Sturdivant
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