Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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Another option for small publishers is the Amazon Advantage program, which allows books to be listed on Amazon without having to be picked up by Baker & Taylor or Ingram. The program requires an annual fee and a 55-percent discount, but pays promptly, which Simonds says can be another issue for smaller publishers trying to stay solvent.
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James Sturdivant
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