Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
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Reviewers and retailers often will not pay attention to a book that is not listed in Ingram or Baker & Taylor, she says, because of concerns about availability.
“We encourage small presses to find some kind of distributor; otherwise, it’s almost insurmountable to get anyone other than a small, local bookstore interested in you,” she says. “If you can get a distributor and get some marketing going, and if people come in and say ‘Why don’t you have this book?’—that’s when [bookstores] will start stocking it. Our business is about getting people to go into the bookstore and ask for something.”
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James Sturdivant
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