Distribution in the Digital Age
Reviewers and retailers often will not pay attention to a book that is not listed in Ingram or Baker & Taylor, she says, because of concerns about availability.
“We encourage small presses to find some kind of distributor; otherwise, it’s almost insurmountable to get anyone other than a small, local bookstore interested in you,” she says. “If you can get a distributor and get some marketing going, and if people come in and say ‘Why don’t you have this book?’—that’s when [bookstores] will start stocking it. Our business is about getting people to go into the bookstore and ask for something.”