Distribution in the Digital Age
Digitization has led to more efficiencies in the supply chain, and more opportunities for both publishers and distributors.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
As the quality of POD has improved, an increasing number of publishers are using it to streamline printing, warehousing and distribution by joining these services under one roof, notes Yali Friedman, author and publisher of the textbook “Building Biotechnology.”
“POD works very well for textbooks and backlist books, where demand varies significantly over the course of a year,” he says. “Instead of paying up-front to print large quantities, and running the risk that they won’t sell in a timely manner, POD allows publishers to have books printed as they’re ordered. This means that textbooks won’t go out of stock in the middle of back-to-school season, and backlist books won’t fill warehouses.”
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments