Special Report: Printers' Outlook: Not Your Father's (or Mother's) Book Manufacturers
5 printers tell all about their "evolution" amid the "revolution"
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Beisser: Is there anything I didn't ask about that you feel is important to address?
Spall: What's a little bit tiring to me, is that, as an industry, we've been talking so much about e‑books. … I fear that we've spent all that time at the expense of the product that's been viable for hundreds of years and has gotten us to where we're at. How do you make a physical book relevant in a society that wants instant gratification? Elevating the book as a place for a reader to go calm themselves and think deeply about a topic—that's really valuable as a society and as a culture. I think we should protect that. I'm worried as an industry; we're talking 80 percent of the time about product that drives 20 percent of revenue.
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Peter Beisser
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