Special Report: Printers' Outlook: Not Your Father's (or Mother's) Book Manufacturers
5 printers tell all about their "evolution" amid the "revolution"
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Beisser: Is there anything I didn't ask about that you feel is important to address?
Seagram: I urge publishers—big and small—to do what you need to do to protect the value of your content. Do not condition the market to think a different delivery system should be cheaper or that we'll be giving it away. Content is the asset that a publisher has. Undermining the value of that content, even with the convenience of electronic delivery, is not really serving anyone well. The market and the customer needs to understand this.
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Peter Beisser
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