Special Report: Printers' Outlook: Not Your Father's (or Mother's) Book Manufacturers
Beisser: What is your biggest opportunity going forward?
Seagram: The fact of the matter is that not all printers will survive the revolution. Those that do [will] do so because of evolution—if they do it in the right way. Staying relevant as a publishing partner—it's what's really driving our investments. Ink jet and content technology. Increased four-color printing. Alliances with offshore partners to provide seamless print and digital options. Those are all the kinds of things that when we looked at our business we asked, "What would make us viable?" That's what we needed to provide. All of these changes provide a lot of opportunity. We have more and more publishers that say we can't work with you in the future unless you provide it all.