Special Report: Printers' Outlook: Not Your Father's (or Mother's) Book Manufacturers
5 printers tell all about their "evolution" amid the "revolution"
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Beisser: What are some of the trends you are seeing among your publishing customers?
Wurster: Our publishing clients are in a high-speed mode to leverage their content in multimedia channels. The cost to properly create the content remains quite high, so with all of the other inherent market pressures, the concept is to creatively take that one file and use it in as many fashions as possible.
This includes the print-to-e‑book opportunity; however, it also includes the ability to better expose the content to the consumers in the form of applications, widgets and other Web-based tools.
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Peter Beisser
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