Special Report: Printers' Outlook: Not Your Father's (or Mother's) Book Manufacturers
5 printers tell all about their "evolution" amid the "revolution"
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Beisser: Have you made significant changes to increase your value to publishers or address the trends you are seeing?
Wurster: One of the things publishers are trying to do is mitigate inventory risk. This means that BookMasters has to provide a viable high-quality, ultra-short-run to one-off printing solution. Our answer to this was the installation of a $2.5 million Océ ink jet printing system coupled with a Muller Martini inline bindery. That’s something we installed in mid-2011, and it’s an area we continue to invest in.
On the selling side, our book buyers were telling us they would like to see more and better Spanish content in the U.S. marketplace. As a result, we started a Spanish distributorship in 2011.
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Peter Beisser
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