Special Report: Printers' Outlook: Not Your Father's (or Mother's) Book Manufacturers
5 printers tell all about their "evolution" amid the "revolution"
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David Wurster
CEO • BookMasters, Inc., Ashland, Ohio
Peter Beisser: What is your company's biggest challenge today?
David Wurster: We find ourselves balancing two types of clients. First, we are tying to offer our publisher clients a breadth of à la carte services: everything from design and editorial, to printing and binding, to fulfillment and trade distribution services. Constantly looking for better solutions in the form of customized service offerings is our full-time job.
Second, we have our book-buying clients. This ranges from Amazon.com and Ingram Book Co., to direct-to-consumer book deliveries, both in traditional print and e‑books. Trying to determine the best-selling marketing practices to the ultimate end-user is our other full-time job.
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Peter Beisser
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