Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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Clemens’ company isn’t waiting, however, and is pushing to build its online audience now. It is constantly trying to add spiritual groups to its e-newsletter circulation; some of these groups have memberships that reach into the millions and offer huge potential to connect more personally with these related audiences.
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Eric Butterman
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