Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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One author you may remember seeing in a late-night channel-flipping excursion is self-help guru Deepak Chopra. At least Karen Krieger, COO of Amber-Allen Publishing Inc., hopes so. Amber-Allen publishes Chopra’s books among other personal growth books and audio products.
“There’s no question that television is still a major source of profitability for self-help,” she says. “But only if the author can come across as sincere. With Chopra, you didn’t just buy into his books—you bought into him.”
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Eric Butterman
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