Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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Krieger also has a sneaking suspicion that television helped her company’s all-time best seller, “The Four Agreements,” by Don Miguel Ruiz. The book was featured on a segment of Oprah Winfrey’s daytime talk show and in the premiere issue of O: The Oprah Magazine.
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Many self-help publishers also rely heavily on online communities to develop their audiences.
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Eric Butterman
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