Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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“A lot of our bookstores and distributors went under, so the way we survive is to emphasize multimedia,” says Clemens.
Krieger suggests that while multimedia may be essential, traditional sales means are by no means obsolete. “Many self-help publishers these days are still relying on bookstores as the driver of sales,” she says. “But the younger generation may be leaning more toward buying online and maybe, one day, exclusively. Because of this, every publisher must have a fresh Web site that supports the core values of the publisher,” says Krieger.
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Eric Butterman
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