Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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“Thirty years ago, the only way to get [a legal] will done was go to an attorney, and our company started to show you how to put the will together yourself. But now you can go online, and interactive software can [help you create] your will—this means we have to constantly offer more value to keep up,” says Rothenberg.
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Eric Butterman
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