Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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In addition to offering more value, Rothenberg suggests companies should promote their multimedia products through all possible channels.
“We’re in a privileged situation because we can move our marketing spending across different marketing lines. Why not take advantage of advertising as many products as possible …? Why can’t an ad talk about both your software and your book Web site?”
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Eric Butterman
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