Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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Tony Rose also believes a growth opportunity resides in making a better effort to reach out to a wider scope of readers, especially in minority communities. As president and CEO of Amber Communications Group, Rose’s mission is to take emphasis away from negative stereotypes about African Americans and focus on everything from helping African Americans achieve financial independence to dealing with life’s curve balls through self-help books.
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Eric Butterman
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