Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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One area where Tessina feels publishers and authors are lacking—whether online or off—is communicating on the best ideas for promoting a particular book. “No one knows the self-help audience better than the author, and you still get the feeling publishers just want to do it their way and not listen to an author’s input. They’d be better off working together, if only because the author[s] may be more enthusiastic about promotion if they have some say in [the book’s] direction.”
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Eric Butterman
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