Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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Down The Road
Though the outlook seems fairly positive for self-help books, it’s clear there are challenges coming in the next few years. As online communities continue to grow, people are increasingly able to compare personal experiences and information to solve their own problems.
Take, for example, Yahoo Answers. Although, with queries such as “Who has better answers for Yahoo questions—guys or girls?” found within its pages, the self-help industry still has a leg up when it comes to providing reputable, credible sources.
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Eric Butterman
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