Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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“Partnering allows you to go from [being] spam to being taken seriously,” he says.
David Rothenberg, CEO of Nolo, a self-help legal publisher that publishes “Patent It Yourself,” among several hundred other titles, also relies on the Internet to reach his audience. He believes offering different products that accompany a book Web site is a strong way to compete.
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Eric Butterman
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