Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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Regardless, publishers must be ready to contend with the watered-down advice readers are willing to settle for, especially when it’s free.
But Clemens sees these interactive communities as something more than that, as longing for plain-spoken advice, instead of verbose doctors who may talk over their audiences’ heads. “Self-help has always been about making readers feel comfortable about seeking knowledge. We should never forget their needs.”
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Eric Butterman
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