Help Yourself to Opportunity
Self-help book publishers may vary in their preferred sales methods, but their shared dependency on developing true audience ‘communities’ faces big potential in today’s digital world.
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Rose also sees TV as a part of his company’s continuing growth. “We began in 2002 by producing commercials and went on to bring in a lot of revenue on the Black Family Channel, which has a viewing audience of 16 million,” he says. Rose adds that executive-producing a half-hour television show called “Literary Living”—which airs on the Black Family Channel and profiles African-American authors and publishing figures—has translated directly into book sales.
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Eric Butterman
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