Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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Strength In Numbers
LaBrie says Kane/Miller’s monthly e-newsletter has been extremely helpful. Separate editions are distributed for parents, teachers, librarians and other groups, and are not sent directly to children. “We have around 5,000 people receiving [the e-newsletters],” she says.
Wells says sometimes joining forces with other publishers of similarly themed titles can be another strong way to reach retailers and audiences. “This fall, [Abrams has] a book called ‘Hellphone,’ he says, “and Simon and Schuster had ‘Hellbent’ coming out, so we pitched our books together to places …. Simon and Schuster also has a book on Iran and its culture, as do we, so we may join forces there, too.”
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Eric Butterman
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