Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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LaBrie also sees mobile content and blogs that are more specific to children as growth markets for the future. “We call it ‘thinking outside the book.’ But even though blogs and cell phone marketing are hits with adults, it will take time until that’s a part of a young child’s world. Everyone in the industry will be watching this closely,” says LaBrie.
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Eric Butterman
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