Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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Thompson says it’s critical to look for a great writer who is also a great promoter. “One of our best-written books was done by a lady in her 80s,” he says. “We’d have to think about whether we’d use her again though, because sales of books have a lot to do with authors willing to do signings, go to schools and do speeches at major conferences. Many publishing companies make the mistake of not picking someone who can go out and do the steps necessary to sell the book. They don’t just sell themselves.”
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Eric Butterman
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