Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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While publishers may be being more selective and printing fewer titles, 2005 also saw an increase in children’s book sales. According to Nielsen BookScan, 162.2 million children’s books were sold during 2005, an almost 20 percent increase over 2004.
Eric Butterman is a New York-based writer and creator of the seminar “Better Business Writing: From E-mails to Everything That Makes You Money.” He can be contacted at EricButterman@Yahoo.com.
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