Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Sondra LaBrie, marketing manager of La Jolla, Calif.-based Kane/Miller Publishers, says every single book her company puts out has its own page on the company’s Web site and a consumer site to add the book to a shopping cart. “We have a blurb for the book, reviews, and most of our authors and illustrators have a bio and a link to their Web site if available.”
0 Comments
View Comments
Eric Butterman
Author's page
Related Content
Comments