Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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Deborah Shine, publisher of Long Island City, N.Y.-based Star Bright Books, likes to keep it simpler, mostly using her company’s Web site just for book ordering. It also limits e-mails to consumers to new book announcements. “A lot of publishing companies bother people with endless e-mails,” she says. “I think there comes a point where that can have a negative effect.”
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Eric Butterman
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