Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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Berkley, Calif.-based Tricycle Press’ marketing manager Laura Mancuso says her company, the children’s imprint of Ten Speed Press that produces 25 children’s books a year, has gone as far as to re-launch its site, offering downloads equivalent to the CDs that come with its books. “It’s about making it convenient for the reader as much as anything,” Mancuso says. “That being said, we haven’t really found the Internet to be a great source of money for our business. But we look at it as an extra value we’re giving the consumer.”
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Eric Butterman
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