Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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Quality Over Quantity
Publishers exploring new ways to promote their books may be able to focus those efforts on fewer titles. According to Bowker, the U.S. ISBN agency, 2005’s preliminary book production figures compiled show a drop in the number of new juvenile titles produced—the first drop recorded in at least the last 13 years. In 2005, children’s books showed double-digit decreases in new titles and editions.
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Eric Butterman
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