Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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One thing is for certain: Children are more engaged with technology than ever. A recent study by Scholastic revealed that four in 10 children use technology for reading, with the computer cited as the device most often used. A somewhat surprising correlation was that children who tended to use technology for reading were found to read more often than those who didn’t.
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Eric Butterman
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