Children’s Book Publishers Think ‘Outside the Book’
Tactics that reach adults—multimedia promotions and reader interaction—sell kids’ books too.
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John Thompson, president of Bellevue, Wash.-based Illumination Arts Publishing, notes that publishing is just a challenging business, and a key to success today is finding the right books and the right authors.
“The average book publisher loses money, so you have to be a little crazy to be in this business. [You] also have to be discerning,” he says. “We [receive] 2,500 submissions … a year, and this year we picked only two titles to print. It can be frustrating for a potential author, because they end up quitting or self-publishing.”
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Eric Butterman
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