How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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Rich Wohl
… on acquisitions and cornering the market
The Lippincott Williams & Wilkins (LWW) imprint continues a publishing history that began in 1785. As J.B Lippincott, the company published the first textbook for nurses in 1878 and launched the American Journal of Nursing in 1900. Today, students and practitioners worldwide continue to look to LWW for information in medicine, nursing and the health
professions.
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Sharon R. Cole
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