How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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BB: Did M. Lee Smith need to change strategies at some point to better accommodate the changes occurring as a result of growth?
Oswald: We’ve [changed] our internal structure …. We went to a group publisher model and have subject-matter experts in each area.
We have experts in employment law and general human resources, and someone in charge of electronic video training products for supervisors in companies. Those people have top line and bottom line responsibility in their subject areas, and they are product developers. We look for those individuals who are close to and have good relationships with others in the markets we handle.
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Sharon R. Cole
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