How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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Does LWW utilize international expansion/licensing and new title acquisition strategies? And if so, what are they?
Wohl: LWW has a very strong international presence. We export our products around the world, as well as license translations in a wide range of languages and regions. …
What is LWW’s most successful strategy?
Wohl: Investing in markets that are experiencing growth, and developing products that better serve the education and information needs of our health care customers, in print and/or electronic formats.
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Sharon R. Cole
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