How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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Among the imprint’s titles are “Grant’s Atlas of Anatomy,” “Brunner and Suddarth’s Textbook of Medical-Surgical Nursing,” “Stedman’s Medical Dictionary,” and “Memmler’s The Human Body in Health and Disease.”
Did LWW focus on a specific branch of publishing in an effort to grow in terms of revenue, distribution and number of authors published? Did acquisitions play a part in this?
Wohl: J.B. Lippincott had a long history in general publishing, and moved into educational publishing in the 1950s. This expanded to include medical and nursing education. In 1978 the company was sold to Harper & Row, and in 1990 Wolters Kluwer (WK) purchased all of the health, medical and nursing assets.
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Sharon R. Cole
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