How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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Was there an overall strategy your company used that was successful in LWW’s growth?
Wohl: The strategy has focused on improving market share in the health and medical publishing areas, both through acquisition and through product innovations to capture more of its existing markets.
In addition, our publishing progress is grounded in its paperless workflow systems that improve article submission and tracking through to the published journal. LWW provides the broadest distribution of its journal content through customized society portal pages and through electronic distribution to the 13 million worldwide users of the online medical information provider Ovid Technologies (Ovid is also part of Wolters Kluwer Health).
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Sharon R. Cole
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