How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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In the past, we were more centralized with just one or two people handling it all.
BB: Has acquisition played a major role in the company’s growth?
Oswald: We acquired competitive book and newsletter titles. In fact, six years ago we bought out our largest competitor of labor newsletters—The Labor Letter, Inc.—which was based out of California. That company had state employment newsletters in 26 states.
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Sharon R. Cole
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