How to Be a Bigger, Better Book Publisher
Two multi-million-dollar publishers share the creative strategies behind their companies’ growth.
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WK then merged Lippincott with Raven Publishers to form Lippincott-Raven, acquired numerous other medical imprints, including the medical titles of Little & Brown, and in 1998, acquired Williams & Wilkins. [That year], all of WK’s medical and health publishing assets were merged into one company, Lippincott Williams & Wilkins. In 2000, LWW acquired Springhouse, substantially expanding its nursing publishing assets.
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Sharon R. Cole
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