Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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Springer is also providing semantic linking: bringing end users other documents not originally in their search query, but that might help answer research questions.
“Combining e-reference content with other content types, seamlessly integrating the platform as well as the search, and showing the user documents that might interest them [are] key step[s] to making our content even more useful,” Cleto says.
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Brian R. Hook
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