Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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But she admits that less access overall to bookstores is impacting the industry. With fewer and fewer independent stores and more chains consolidating, shelf space is becoming more limited, and a lot of retailers are pushing more of their business online.
Therefore, most growth in the reference market is on the Internet and via digital mediums. She says these avenues have helped Yankee reach new audiences.
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Brian R. Hook
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