Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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Instead of dictionaries, atlases and encyclopedias, the market favors reference books like “Guinness World Records 2008” by Guinness and “The Old Farmer’s Almanac” by Yankee Publishing Inc.
Simba tracks best-sellers from The New York Times, USA Today and Publishers Weekly to create a composite of the best-selling reference books. Norris notes that among the 2,100 books to hit the three lists in 2007, just 17 were reference books. “It is an indication of where reference books are in cultural consciousness,” he says.
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Brian R. Hook
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