Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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“Every year there are wide-sweeping proclamations that print is dead, but I don’t think that will ever come to pass,” Pierce says. “Publishers will always find ways to evolve with trends and market conditions to survive. The trick to staying strong, even in tough economic times, is to welcome change and recognize the opportunities.”
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Brian R. Hook
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