Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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In addition to providing still images, Frank Daly, director of marketing, says in the future, reference publishing might include streaming video and audio. “I can see enhancing our products with audio, where you not only get a biography of an author, but get the author reading a clip of the work or talking about the work,” Daly says.
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Brian R. Hook
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