Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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The 17 reference titles on the lists in 2007 represent a 32-percent decline from the 25 titles listed in 2006, and a 39-percent drop from the five-year high of 28 in 2003.
Referencing Almanacs
“We’re holding steady from last year. We haven’t lost any ground,” says Sherin Pierce, publisher of “The Old Farmer’s Almanac” by the Dublin, N.H.-based Yankee.
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Brian R. Hook
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