Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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The strongest areas of growth internationally are humanities, general science and business, Daly says.
E-reference products also often do well internationally, he says. “We are seeing more and more demand to provide e-book versions of our products,” he says.
Domestically, there is pressure on book budgets, Daly says, as states like New Jersey, Florida and California put pressure on state-supported academic institutions and libraries. “I think we’re going to see slowness in the U.S.,” Daly says.
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Brian R. Hook
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