Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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“A reference book has fewer demands on readers,” Norris says. In the past, most people kept dictionaries, an atlas and a set of encyclopedias in the home to look up bits of information a couple of times a year. “Now, you can go onto the Internet and pull a little piece of information that you need without having to fork over money,” he says.
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Brian R. Hook
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