Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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“E-reference is used six times more frequently than an average monograph,” says Cynthia Cleto, global manager of e-books, e-product management and innovation at Springer in New York. “Even though Springer references are a very strong e-product, we still offer a print version because there continues to be a strong demand for it.”
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Brian R. Hook
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