Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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Publishers continue to watch the reference book market shrink, says Michael Norris, senior analyst at Simba Information in Stamford, Conn.
The reference book market performs quite differently than the other trade categories that Norris covers for the market research firm. He says reading a novel or nonfiction book requires a lot of engagement and time from readers.
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Brian R. Hook
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