Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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Foreign vs. Domestic
Most of the current growth in reference publishing is international, Daly says, citing the United Kingdom, parts of Europe and key Asian countries like Japan and Taiwan, specifically.
“Don’t forget [that] our products overseas are still priced in dollars,” Daly says, noting that the dollar has been declining against most major foreign currencies. “Overseas purchasers are buying at a discount. That is where growth has been in the last year.”
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Brian R. Hook
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